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Name : Marketing Strategy
ISBN-10 : 0030248019
ISBN-13 : 9780030248016
Publisher : South Western Educational Publishing
Language : English
Number Of Pages :
DOWNLOAD ALL EBOOK - Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
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