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Name : Marketing
ISBN-10 : 019957961X
ISBN-13 : 9780199579617
Publisher : Oxford University Press, USA
Language : English
Number Of Pages : 756
DOWNLOAD ALL EBOOK - What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables...
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